Ijaz Ahmad, a Mr. Asia champion, joined Markhor Stimulant Drink as its Fitness Ambassador. It was the brand’s first ambassador signing outside cricket.
Moving past one sport
Cricket is the obvious room for a Pakistani brand to stand in, and it is also a crowded one. Pakistani bodybuilding has produced continental champions with a committed following and almost no brand attention, which makes it a space a newer brand can actually own.
What this signing does not claim
This is worth stating plainly, because fitness sponsorships are where beverage brands most often overstep. Markhor makes no claim that any drink in its range builds muscle, improves recovery, raises endurance or contributes to athletic performance of any kind.
Ijaz Ahmad represents the brand. He is not evidence for a product claim, and none is made here. Ingredients and nutrition information are printed on every can.
A group built for range
Markhor’s ambassadors cover cricket, street cricket, fitness, gaming, tourism and regional creator audiences:
- Shahid Afridi — Brand Ambassador
- Taimour Mirza — Tape Ball Brand Ambassador
- FB Metal — Gaming Ambassador and Esports Partner
- Baba Chee — TikTok Ambassador, Balochistan
- Raja Umar — TikTok Ambassador, Sindh
- Yousaf Razzaq — UAE Brand Ambassador
See the brand on the ground in the events and activations archive.
