Markhor Beverages is a Peshawar company making energy drinks for Pakistan. We are named after the markhor — the country’s national animal, a wild goat that climbs where almost nothing else will. The drinks carry that name because the people who drink them are doing much the same thing: students, workers, riders and players, getting through long days.
Markhor Energy, Markhor King and Markhor Cola are made in Khyber Pakhtunkhwa and sold across Pakistan, with the range also reaching the UAE and Saudi Arabia. Our office is on Ring Road in Peshawar, and the distribution network grows district by district — which is why there is a coverage map on this site, and why distributor applications go straight to the team rather than through a form that nobody reads.



Markhor backs cricket at every level it can reach. In PSL 11 the brand appeared on three franchises — Karachi Kings as a Platinum Sponsor, Hyderabad Kingsmen under Markhor Cola, and Quetta Gladiators — following an earlier partnership with Quetta Qavalry in the Abu Dhabi T10 League. Markhor is also Official Title Sponsor of Pakistan’s Over-40s T20 World Cup team.
Away from the franchises are the Markhors: the people who carry the brand. Shahid Afridi. Tape ball star Tamour Mirza. Mr. Asia champion Ijaz Ahmad. Gaming partner FB Metal. Creators in Balochistan and the UAE.
Markhor is a platinum sponsor of Shaukat Khanum Memorial Cancer Hospital in Peshawar. The brand has renovated gymkhana facilities at Peshawar Cricket Stadium, backed the revival of squash and taekwondo in Khyber Pakhtunkhwa, and sponsored university futsal, badminton and grassroots cricket leagues across the province — alongside youth leadership and entrepreneurship programmes for the people coming up behind us.
Markhor Beverages is the beverages arm of the Markhor Group of Companies, a Peshawar-based group with businesses across several sectors. The beverages side handles the three drinks, the distribution network and the sponsorship programme.
Distribution, sponsorship, media or anything else — the team in Peshawar answers.