Ijaz Ahmad, a Mr. Asia champion, is Markhor’s Fitness Ambassador and the brand’s first ambassador outside cricket.
Beyond one sport
Cricket is the obvious room for a Pakistani brand to stand in, and a crowded one. Pakistani bodybuilding has produced continental champions with a committed following and almost no brand attention, which makes it a space a newer brand can genuinely own.
What this does not claim
Markhor makes no claim that any drink in its range builds muscle, improves recovery or raises endurance. Ijaz Ahmad represents the brand; he is not evidence for a product claim, and none is made here.
Read the signing announcement in Stories.
