Markhor backed the Usman Super League in Khyber Pakhtunkhwa, supporting the young athletes who play in it.
Local leagues, run locally
Leagues like this are organised by people in the area rather than by a federation. They run on gate money, local businesses and goodwill, and they are where a teenager in a small town gets a competitive match against someone better than them.
Consistency over size
A sponsor that turns up for one season and leaves is worth less than one that is there each year. Markhor has backed several leagues across the province rather than one large tournament, which spreads the support across more players and more towns.
Related
See the Kala Khel Premier League, the stadium renovation, and the rest of CSR Activities.
