Markhor Energy Drink branded Peshawar’s Bus Rapid Transit fleet, taking the brand onto one of the city’s most used public services.
Why the BRT
Peshawar’s BRT carries a large share of the city every day, along a fixed corridor through its busiest areas. A branded fleet is seen by riders and by everyone the buses pass — repeatedly, on the same journeys, rather than once.
It is also a civic surface rather than a billboard. A brand on the city’s own transport reads as part of the place in a way rented hoardings do not.
Home city first
Markhor was built in Khyber Pakhtunkhwa, and the BRT campaign is the clearest statement of that. The brand followed it with an Independence Day campaign on the same network.
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