Markhor Cola was an official partner of Hyderabad Kingsmen for PSL 11, the 2026 Pakistan Super League season. It is the first cricket partnership the Markhor range has carried under the cola rather than the energy drink.
Why this one is different
Almost every Markhor partnership before it was signed by Markhor Stimulant Drink — the green can. This one names the cola, and that distinction is the point.
An energy drink and a cola are bought by different people, at different moments. An energy drink goes with effort. A cola goes with the meal afterwards, the drive home, the table where people sit and talk about the match. Putting the cola on a cricket shirt stakes a claim on the second of those moments, which is a much larger share of a cricket day than the first.
Hyderabad Kingsmen and a widening league
Hyderabad sits in Sindh, upriver from Karachi, and is one of the larger cities in Pakistan without a long top-flight franchise history. A new franchise brings a new audience, and the commercial space around a newer team is less crowded than around an established one.
For a drink that is itself new to cricket sponsorship, pairing with a franchise building its own following makes both sides visible rather than one absorbing the other.
The drink behind the sponsorship
This partnership names Markhor Cola, the dark red can. It sits alongside Markhor Energy and Markhor King in the Markhor Beverages range.
Markhor across PSL 11
Three Markhor partnerships ran across the 2026 season:
- Markhor Energy × Karachi Kings — Platinum Sponsor
- Markhor × Quetta Gladiators
More in the events and activations archive and in Stories.
