Markhor marked Independence Day with a citywide campaign across BRT Peshawar.
A national day in a home city
Independence Day is the one date in the Pakistani calendar when almost every brand says something. Most of it is interchangeable. Running the campaign through the city’s own transport network, in the city the brand comes from, gives it a specific place to stand rather than a generic greeting.
Peshawar is known as the City of Flowers, and the campaign was built around it rather than around a national template.
Built on the BRT partnership
The campaign followed Markhor’s branded BRT takeover, using a network the brand already had a relationship with.
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