Markhor partnered with the Creative Leadership Conference to support young creative leaders in Pakistan.
Creative work as a career
Design, film, writing and digital production are now real careers in Pakistan, but they are still treated by many families as something done alongside a proper job. Conferences that take the work seriously change that conversation faster than any individual success story does.
Why a drinks brand is there
Markhor’s audience and the people in that room are largely the same generation. Supporting the room where they develop is a longer-term proposition than advertising to them, and it is counted here as community work rather than marketing.
Alongside
This sits with Markhor’s work on youth leadership and women entrepreneurs. The full list is in CSR Activities.
