FB Metal is a PUBG Mobile Partner and content creator, and Markhor’s Gaming Ambassador and Esports Partner. The signing was the brand’s entry into Pakistan’s esports and gaming industry.
What a PUBG Mobile Partner is
Partner status is granted by the game’s publisher to creators it recognises officially. It is not something bought or self-declared — it is a title awarded for a creator’s standing and contribution within the game’s community.
PUBG Mobile is comfortably the largest competitive game in Pakistan, so a recognised partner in that title reaches the centre of the country’s gaming audience rather than its edges.
A different kind of audience
Competitive gaming here has grown largely without big consumer brands paying attention. The audience is young, online and concentrated, and it watches for hours rather than minutes.
Cricket gives Markhor national scale. Esports gives it depth with a group rival drinks brands have mostly left alone. Markhor makes no claim that any drink in its range improves reaction time, concentration or gaming performance.
Related
Read the signing announcement, or see The Markhors.
