FB Metal joined Markhor as Gaming Ambassador and Esports Partner. It is the brand’s entry into Pakistan’s esports and gaming industry.
Why esports
Competitive gaming in Pakistan has grown without much attention from large consumer brands. The audience is young, online and concentrated — and it watches for hours at a time rather than minutes.
That makes it unlike the cricket audience Markhor already reaches. Cricket gives the brand scale across the country; esports gives it depth with a specific group that other drinks brands have largely left alone.
What the partnership covers
FB Metal represents Markhor as its gaming ambassador and the brand works with the organisation as an esports partner. Markhor makes no claim that any drink in its range improves reaction time, concentration or gaming performance.
Across the group
The ambassador group spans cricket, street cricket, fitness, tourism, regional creators and now gaming. See them all in The Markhors, or browse Stories.
See the full profile: FB Metal.
