Baba Chee is Markhor’s Official TikTok Ambassador for Balochistan, a collaboration the brand describes as blending cultural pride and digital influence.
The province most brands skip
Balochistan is the largest province in Pakistan by area and the one most often left out of national marketing. Campaigns are usually run into it from Karachi or Lahore rather than made by people who live there.
Signing a creator from the province is a different signal. It puts the brand in the hands of someone whose audience already trusts them, speaking the way that audience actually speaks.
Built province by province
Markhor has assembled its creator roster regionally rather than signing one national face — Baba Chee in Balochistan, Raja Umar in Sindh. It follows the same logic as its provincial cricket partnerships.
Related
Read the signing announcement, or see The Markhors.
