Markhor Stimulant Drink was the Official Energy Drink Partner of Quetta Qavalry in the Abu Dhabi T10 League. It was the brand’s first cricket partnership outside Pakistan, and it came before its PSL deals.
Markhor’s first step into international cricket
Everything Markhor had backed until this point sat inside Pakistan. A T10 side playing in Abu Dhabi put the brand in front of a Gulf audience and alongside international players, in a format built for exactly that kind of reach.
T10 is the shortest professional format in the game. A full match runs about ninety minutes, which makes it the most watchable version of cricket for an audience that is not already devoted to the sport — and the UAE is where it has its home.
Why a Gulf partnership made sense first
The UAE holds one of the largest Pakistani communities in the world. For a brand from Khyber Pakhtunkhwa, an Abu Dhabi tournament reaches that audience without needing to explain itself first. Markhor later signed Yousaf Razzaq as its UAE Brand Ambassador, which follows the same line.
Two different Quetta teams
Markhor has partnered two sides carrying the Quetta name, and they are not the same team. Quetta Qavalry is the Abu Dhabi T10 side covered here. Quetta Gladiators is the Pakistan Super League franchise Markhor partnered for PSL 11 in 2026, which came later.
More partnerships in Stories, and community work in CSR Activities.
