Markhor sponsored a musical event at TMUC Peshawar, bringing The Markhor Era theme onto a university campus.
Why campuses
University campuses concentrate exactly the audience an energy drink is sold to, in a setting where the brand is a guest rather than an advertisement. A student sees the can at an event they already wanted to attend.
Peshawar matters for a second reason: it is where Markhor is from. Campus events in the brand’s home city are played to an audience that already has some claim on it.
Part of a wider programme
Markhor has run a steady line of campus and youth work across Khyber Pakhtunkhwa, from music events to university championships. The sporting and community side of that sits in CSR Activities.
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