Markhor announced the ten winners of its iPhone 17 Pro Max giveaway, and said further campaigns would follow.
Why giveaways work for a challenger drink
A new beverage brand’s hardest problem is the first purchase. People buy the can they already know. A prize campaign gives a reason to pick up something unfamiliar once — and once is all a drink needs if the product holds up.
It also produces something sponsorship cannot: a direct list of people who engaged with the brand by choice.
What comes next
Markhor has said more rewards and more winners are planned. Announcements appear here in Stories as they are confirmed.
For the brand’s community work rather than its consumer campaigns, see CSR Activities.
