Markhor ran games and prizes for families at the Peshawar Service Club food and cultural event.
A different audience to a stadium
Most of Markhor’s activations reach young men through cricket, gaming or music. A food and culture event reaches whole families — including the person who actually does the household shopping.
For a drink sold mainly in corner shops, that is not a side audience. It is the one that decides whether a can becomes a repeat purchase.
Markhor in Peshawar
Peshawar is the brand’s home city and carries the densest run of its activity, from BRT branding to campus events and community sport.
Community and CSR work is listed separately in CSR Activities.
