Markhor Stimulant Drink became the Official Title Sponsor of Pakistan’s Over-40s T20 World Cup team, backing the country’s cricket veterans on an international stage.
A format most brands ignore
Veterans cricket sits outside the money and attention that follow the senior international game. The players are often former first-class cricketers who still compete seriously, and the competition carries real national representation — but almost no sponsorship.
Title sponsorship of a side like this costs a fraction of a franchise deal and means considerably more to the team receiving it.
Where it sits in the brand’s cricket work
Markhor’s cricket partnerships deliberately span levels: franchise cricket, the street game through tape ball, grassroots leagues in Khyber Pakhtunkhwa, and now the veterans’ national side.
More in Stories, and community work in CSR Activities.
