Tamour Mirza joined Markhor Stimulant Drink as its Tape Ball Brand Ambassador. It is the most specific signing in the group, and arguably the most local.
Why tape ball matters
Tape ball is the version of cricket most Pakistanis actually play. A tennis ball wrapped in electrical tape, a street or a rooftop or a patch of ground, floodlights if somebody has rigged them. It needs no square, no kit and no club.
It also has its own stars, its own tournaments and its own crowds, and Tamour Mirza is among the best known names in it. A brand that signs a tape ball player is talking to people where they are rather than where a television camera is.
A different kind of reach
Franchise cricket buys scale. Tape ball buys proximity. The two do different jobs, and a brand sold in corner shops across the country needs both.
The group Markhor has assembled reflects that: a cricket legend, a tape ball icon, a fitness champion, regional creators and an esports partner.
The rest of the group
- Shahid Afridi — Brand Ambassador
- Ijaz Ahmad — Fitness Ambassador
- Baba Chee — TikTok Ambassador, Balochistan
- Raja Umar — TikTok Ambassador, Sindh
- FB Metal — Gaming Ambassador and Esports Partner
See where the brand shows up in the events and activations archive.
