Markhor was part of VIBE FEST Chapter One in Peshawar, a night of live music and stage performances.
Live music in Peshawar
Peshawar has fewer large live music nights than Karachi or Lahore, which makes each one count for more. An audience that has travelled for a rare event is paying closer attention than one with a choice of three the same weekend.
“Chapter One” signals a series rather than a one-off, which is the kind of thing a brand can grow with rather than simply appear at.
Music alongside sport
Markhor’s activations split roughly between sport and music. Cricket reaches the whole country; music reaches a younger urban audience that does not necessarily follow it.
See more in Stories, or the brand’s community work in CSR Activities.
