Markhor Energy Drink was a Platinum Sponsor of Karachi Kings for PSL 11, the 2026 edition of the Pakistan Super League. It put the green can in front of one of the largest cricket audiences in the country.
What a Platinum Sponsorship means
Platinum is the senior commercial tier a Pakistan Super League franchise offers. It sits above the general partner tiers and carries the broadest set of brand rights across a season — team association, matchday presence, and the right to be named alongside the franchise in its own communications.
For a Pakistani beverage brand, that tier matters for a simple reason. PSL is the one sporting event that reaches every province at the same time. A season-long association reaches people in Karachi, Lahore, Peshawar and Quetta in the same week, which is something very little else in Pakistani sport can do.
Why Karachi Kings
Karachi is Pakistan’s largest city and its largest beverage market. Karachi Kings carry a following that extends well past the city itself, and the franchise has been part of the league since its first season.
For Markhor, a brand built in Khyber Pakhtunkhwa, a Karachi franchise does something specific: it moves the brand out of its home region and into the country’s commercial centre without changing what the brand is.
The drink behind the sponsorship
The partnership names Markhor Energy Drink — the green can, and the product the company started with. Markhor Beverages now makes three drinks: Markhor Energy, Markhor King and Markhor Cola.
Markhor across PSL 11
Karachi Kings was one of three Markhor cricket partnerships in the 2026 season. The others:
See the full archive on the events and activations page, or read more partnership announcements in Stories.
