Dubai-based TikTok creator Yousaf Razzaq — known online as YousifIsHere — joined Markhor Stimulant Drink as its UAE Brand Ambassador. He is the first ambassador Markhor has signed outside Pakistan.
Who he is
Yousaf built his following on TikTok, starting with lip-sync videos and now best known for his live streams. He has also worked as a model and actor in Dubai, and came to social media from a background in advertising.
Why the UAE
The UAE holds one of the largest Pakistani populations anywhere in the world. For a brand built in Khyber Pakhtunkhwa, that makes it the most natural first market abroad: the audience already knows the language, the cricket and the cultural references the brand is built on.
A creator rather than an athlete is a deliberate choice for that market. Reach there is earned on a phone screen, not in a stadium — and a Dubai-based creator reaches it from inside rather than from Pakistan.
What an ambassador does here
An ambassador lends recognition and attention. Markhor makes no claim that any drink in its range improves energy, focus, endurance or performance, and no ambassador is presented as evidence of one. Ingredients and nutrition information are printed on every can.
The wider group
Yousaf Razzaq sits alongside Shahid Afridi, Tamour Mirza and Ijaz Ahmad. See everyone in The Markhors, or read more in Stories.
See the full profile: Yousaf Razzaq.
